Datasaur provides secure, compliant, and custom-built AI solutions for enterprises. By shifting from search campaigns to Performance Max, we increased SQLs and booked meetings, improving lead quality and accelerating their sales pipeline.
Datasaur approached us with a clear need: generate more SQLs and booked meetings with enterprise decision-makers. Their existing campaigns were not converting efficiently and struggled to reach the right audience.
We restructured their Google Ads campaigns by: Starting with optimizing existing search campaigns to improve targeting and capture high-intent leads while launching Performance Max campaigns to maximize reach. Then, we improved efficiency by optimizing ad copy and targeting for enterprise compliance-focused buyers.
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Performance Max delivered more clicks, SQLs, and booked meetings than search, proving it the most effective channel for Datasaur’s growth.
