Nemu is a digital platform that helps families manage and fairly divide personal items after major life events like downsizing, divorce, or estate settlement. Through ad strategy optimization, we boosted their paid users by 200% in just one month.
Nemu’s challenge was to convert free users into paying subscribers. At the time, the platform was getting 9 free users weekly, and no active paying ones. They needed a growth strategy to increase conversions and validate their SaaS business model.
We restructured their advertising and conversion strategy by: Narrowing targeting to focus on high-intent keywords, rewriting ad copy to boost ad relevance, and updating the landing page messaging to increase CTR and conversions.
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Their initial campaigns were broad, with low relevance and no clear path to convert free users into paying customers.
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We rewrote the ad copy and optimized the landing page to better communicate Nemu’s value proposition — helping families handle life transitions fairly and transparently.
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We supported their early-stage adoption by bringing in more qualified users through targeted campaigns, setting a foundation for growth.
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Achieved a 200% increase in paid users within the first month, establishing Nemu’s marketing funnel as a scalable acquisition channel.
